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Nike’s Recovery Will Take Time, CEO Elliott Hill Warns as Stock Falls
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Nike’s Recovery Will Take Time, CEO Elliott Hill Warns as Stock Falls
Nike’s current turnaround strategy is demonstrating initial positive signs, but it will “take a while” for the company to return to a period of profitable growth, according to CEO Elliott Hill. Speaking from the company’s headquarters in Beaverton, Oregon, Hill explained the complexity of managing a global brand: “When we come to work we think about three brands, and then multiple sports under each brand and then 190 countries that roll up to ou…
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