Nike Veteran Maggie Gauger to Lead Gap Inc's Athleta

Nike veteran Maggie Gauger to lead Gap Inc's Athleta

The leadership change comes as Athleta lags behind Gap's other iconic brands.

Nike loses head of North America women's business to Athleta

The head of Nike's women's business in North America, Maggie Gauger, is leaving the sneaker giant to become the CEO of Athleta.

Maggie Gauger Exits Nike to Head Up Athleta

Athleta, New CEO, Maggie Gauger

Gap Inc. Appoints Maggie Gauger as Athleta President and Chief Executive Officer

/PRNewswire/ -- Gap Inc. (NYSE: GAP) today announced Maggie Gauger will join the company as Global Brand President and CEO of Athleta effective August 1, as...

Gap Inc. names Maggie Gauger as Athleta president and CEO

Gap has appointed Maggie Gauger as global brand president and chief executive of its Athleta brand, effective 1 August, as Chris Blakeslee steps down from the role. Gauger joins from Nike, where she held senior leadership positions for over two decades. Most recently, she headed Nike’s North America women’s business, overseeing growth across the active and athleisure market. Gap chief executive Richard Dickson said: “As we continue to reinvigora…

Gap appoints former Nike executive Maggie Gauger as Athleta CEO

Gap has announced the appointment of Maggie Gauger as new global brand president and CEO of Athleta, effective 1 August 2025.The post Gap appoints former Nike executive Maggie Gauger as Athleta CEO appeared first on Retail Insight Network.