Nike CEO says the company needs to earn back shelf space in the face of stiff competition

Nike CEO says the company needs to earn back shelf space in the face of stiff competition

In an exclusive interview Nike CEO Elliott Hill says he’s betting on a “return to sport” to revive the brand.

We have to earn shelf space back amid competition

Nike is in the midst of a comeback attempt. The world’s largest sportswear brand is still trading at less than half of its pandemic-era market valuation, and last year the stock suffered its worst trading day in history — wiping out $28 billion in value in a single session. Now, nearly a year into his tenure, CEO Elliott Hill says the company is finding its footing. In an exclusive interview at Nike’s Beaverton, Oregon, headquarters, Hill outlin…