Nigeria’s biggest banks lag in brand equity growth despite profits

Nigeria’s biggest banks lag in brand equity growth despite profits

Nigeria’s largest banks posted record earnings in 2024, but that financial strength hasn’t translated into brand momentum. A new report shows they recorded the weakest brand equity growth among Africa’s top banking markets, trailing peers in Kenya, South Africa, and Egypt. Brand equity, a measure of perceived trust, loyalty, and reputation, is not a financial metric but often influences consumer behavior and market share. Access Bank, GTCO, Zeni…