Nigeria should seize the opportunity in ‘non-consumption’

Nigeria should seize the opportunity in ‘non-consumption’

Efosa Ojomo’s viewOver the last few months, my team and I have been working on a project to better understand the scale of “non-consumption” in Nigeria’s economy, a term that describes a person’s inability to purchase a product or service they need. What we’ve uncovered is what I call a predictable surprise: Nigeria’s level of non-consumption fits this paradox perfectly, it is both staggering and entirely foreseeable. We knew it would be large, …