Radio Ratings Soar Higher In Q2 Under Nielsen 3-Minute Rule

Nielsen Spring & June 2025 Ratings Releases 7/28

Nielsen continues its releases of the June 2025 monthly ratings. Today’s markets include June monthly ratings for Birmingham, Buffalo/Niagara Falls, Greenville/Spartanburg, Richmond, and Rochester. And Spring ratings for Asheville, Fredericksburg, and Tuscaloosa. The next three releases will feature: On Tuesday, July 29: June monthly ratings for Albany/Schenectady/Troy and Syracuse. Spring ratings for Augusta, Bangor, Burlington/Plattsburgh, Con…

Radio Ratings Soar Higher In Q2 Under Nielsen 3-Minute Rule

The 2025 Q2 PPM results are in, and radio is skyrocketing under Nielsen’s revised three-minute rule, with the latest data showing increases of 17% to 19% across every major demographic, including double-digit gains in every weekday and weekend daypart.

Nielsen 3-Minute Change Boosted Spring Results

Nielsen has released spring results for all of its Portable People Meter markets; and according to an analysis by Cumulus Media, they reveal significantly more listening across demographics and time periods compared to the fall of 2024. The results also suggest that ads have more impact when stations run more ad breaks but with shorter durations. These trends are being watched closely in the radio business right now because this is the first ful…