Nicotine pouches are everywhere, from tech companies to the wellness industry

Nicotine pouches are everywhere, from tech companies to the wellness industry

People agree that smoking is bad for you, but nicotine has far from gone up in smoke. Levels of American adults smoking cigarettes hit a record low in 2024, but nicotine products like vapes, patches and gum are alive and well. Of the wide array of nicotine products, none have been picking up speed the way pouches like Zyn and On! have. These products are usually the size of a piece of gum and are held in the mouth between the gums and teeth, whi…