'Defining Moment': Ad Agencies Cleared for Huge Merger, Amid Warnings of Media Job Losses
10 Articles
10 Articles
UK Regulator launches probe into $13.25 billion Omnicom-IPG merger
New Delhi: The UK’s Competition and Markets Authority (CMA) has initiated a formal Phase 1 investigation into the proposed $13.25 billion merger between advertising giants Omnicom Group and The Interpublic Group of Companies (IPG), announced on December 8, 2024. The probe, launched on June 16, 2025, aims to assess whether the all-stock deal could lead to a “substantial lessening of competition” in the UK’s advertising, media buying, and marketi…
The merger between Omnicom and IPG, scheduled for 2025, runs up against the Federal Trade Commission (FTC), which could make its green light conditional on a relaxation of brand safety policies. According to a Figaro investigation, the US antitrust authority wants to prevent the new entity from encouraging its customers to boycott certain online platforms, notably X (ex-Twitter), owned by Elon Musk. This requirement comes in a context of increas…
FTC considers restriction on political ad boycotts in Omnicom-IPG Deal
The United States Federal Trade Commission (FTC) is reportedly considering imposing conditions on the proposed merger between advertising giants Omnicom Group and Interpublic Group, including a measure that would bar the combined company from refusing to run advertisements based on political content, according to a source familiar with the matter. The $13.25 billion all-stock merger, announced in December 2024, would create the world’s largest a…
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