NHS to reward people who walk 30 minutes a day
Participants who walk 30 minutes a day can earn vouchers and prizes as NHS England targets more than 100,000 sign-ups.
- Early next year, NHS England will launch a 'marathon a month' challenge asking people to walk around 30 minutes daily, covering roughly 26 miles monthly with rewards for those completing the goal.
- Around 12 million adults are classified as physically inactive, a status NHS England associates with one in six deaths, prompting the agency to target more than 100,000 participants.
- Former Olympic medallist Sir Brendan Foster, founder of the Great North Run, is partnering with the NHS to harness 'streak' culture; he says walking 30 minutes five times weekly could add four extra years of healthy life.
- Participants like Lauren Andrew support the gamified incentives, though Sonia Pombo, head of research at Action on Salt & Sugar, warns the government must pair such initiatives with stronger prevention measures.
- The NHS will release full details of the voucher scheme in coming months while covering initial setup costs and seeking philanthropic backing from major corporates to sustain the program.
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45 Articles
The National Health Service of England (NHS England) is considering launching next year an initiative to "reward" people with discounts and purchase coupons for about 30 minutes a day, as picked up by British media this Friday.This campaign, called Movement 26.2, is led by British Olympic ex-athlete Brendan Foster and seeks to encourage exercise with a daily challenge that, if completed, at the end of each month would be equivalent to walking th…
A UK National Health Service (NHS) program aims to reward citizens who walk only 20 minutes a day with vouchers, discounts and gifts. According to Daily Mail information, the incentive program called "Movement 26.2" is led by the Olympic medalist Sir Brendan Foster and Sir Keith Mills and will be launched in January with the aim of getting the population back on track. Is it healthier to sweeten with honey? See this and other questions answered …
The NHS plans to offer rewards to people who walk for 30 minutes a day — here's everything we know, including the tech you'll need to take part
Want to get some rewards for getting active? NHS England has partnered with former Olympic medallist Sir Brendan Foster to create the 'Movement 26.2' scheme, designed to incentivize people to get active and log walks digitally to achieve rewards. By logging 20-30 minutes of walking each day, the idea is that participants will have walked around 26.2 miles at the end of each month — equivalent to a marathon. Details around the scheme are thin on …
The Independent
The Independent (US)NHS could reward people who walk 20 minutes a day with vouchers
The scheme is set to launch in January and get the country walking at least a marathon a month
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