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NHL Eyes Record Diversity in Draft—and a New Generation of Fans

Summary by Adweek
Since joining the National Hockey League (NHL) in 2017, senior evp Kimberly Davis has been committed to attracting, retaining, and developing multicultural audiences for professional hockey. And she's striving for a new goal—bringing more women fans and executives into the NHL ranks.

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Adweek broke the news in on Thursday, May 22, 2025.
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