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NEWS: Disney Reveals Major AI Initiatives for Streaming and Beyond
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NEWS: Disney Reveals Major AI Initiatives for Streaming and Beyond
At the recent Sixth Annual Global Tech & Data Showcase, Disney made a series of announcements regarding the company’s technological initiatives, including how “AI, insights, and automation” affect marketing initiatives. ©Disney Rita Ferro, The Walt Disney Company’s President of Global Advertising, wrote of the company’s announcements, “Advertisers are raising the bar for both accountability and innovation, seeking impactful ways to align with qu…
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