6 Articles
6 Articles


New Zealand needs tourists right now, but locals say its newest campaign is cringeworthy and tone-deaf
New Zealand's latest tourism slogan, "Everyone must go!" hasn't been well received by locals.Planet One Images/Planet One Images/Universal Images Group via Getty ImagesNew Zealand launched a new tourism campaign to boost its economy amid a recession.The campaign targets Australians, who are key to New Zealand's tourism recovery post-pandemic.Locals criticized the campaign's timing and its slogan, which some have called tone-deaf.New Zealand's to…
New Zealand: Failed advertising campaign reaps ridicule and hares
The New Zealand government advertises with a new slogan for Australian tourists. But the misunderstood advertising slogan provides for Häme: Has the Apocalypse erupted on the island paradise – or does everyone have to go to the toilet?
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