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New World focusses on the senses in latest Easter campaign via DDB Aotearoa

Summary by Campaign Brief
Nothing says Easter like the smell of freshly baked hot cross buns. To celebrate this Easter classic, New World and DDB Aotearoa have created an all-consuming sensory experience that will have hot cross bun lovers hopping to the shops this Easter. The first layer of this campaign is New World’
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New World focusses on the senses in latest Easter campaign via DDB Aotearoa

Nothing says Easter like the smell of freshly baked hot cross buns. To celebrate this Easter classic, New World and DDB Aotearoa have created an all-consuming sensory experience that will have hot cross bun lovers hopping to the shops this Easter. The first layer of this campaign is New World’

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Campaign Brief broke the news in on Monday, March 31, 2025.
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