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Portland Fire Name Alex Sarama as First Head Coach - Portland Business ...

Alex Sarama brings extensive NBA and international coaching experience to lead the new WNBA team, emphasizing innovation and evidence-based player development, the Fire said.

  • Friday morning, the expansion franchise confirmed Alex Sarama as head coach, making him the Portland Fire's first head coach.
  • Having founded Transforming Basketball, Sarama brings a philosophy centered on evidence-informed methods and joins Portland after serving as assistant and director of player development for the Cleveland Cavaliers.
  • Earlier this week the Portland Fire briefly posted the hire on LinkedIn and then deleted it, while conflicting reports said negotiations had hit a snag before Friday's confirmation.
  • He will continue with the Cavaliers while assembling a Fire staff and transition fully before the expansion draft, positioning Sarama to shape the franchise for years.
  • The Portland Fire will debut in 2026 at the Moda Center as GM Vanja Cernivec centers the franchise on Sarama’s evidence-based constraints-led approach.
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Portland Fire names Alex Sarama as first head coach, team to begin play next season

The Portland Fire have hired Alex Sarama as the franchise’s first head coach. Sarama is currently an assistant coach for the Cleveland Cavaliers.

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Outkick broke the news in Nashville, United States on Thursday, October 16, 2025.
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