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Ubisoft and Tencent launch new subsidiary to supercharge Assassin's Creed, other franchises

  • On March 27th, 2025, Ubisoft's Board of Directors approved a transaction with Tencent to form a new subsidiary focused on developing its largest franchises, leading to an 11% surge in Ubisoft's shares on Friday.
  • Ubisoft, facing financial struggles and delays in key game releases, initiated a competitive selection process earlier in 2025 to address uncertainty surrounding its future and crystalize the value of its assets.
  • The new subsidiary, headquartered in France and encompassing teams in Montreal, Barcelona, and Sofia, will focus on Assassin's Creed, Far Cry, and Tom Clancy's Rainbow Six, including back-catalog titles and future games.
  • Tencent will invest €1.16 billion for an approximate 25% economic interest, valuing the new entity at around 4 billion euros, with Ubisoft retaining exclusive control, with Yves Guillemot, Ubisoft's CEO, describing the deal as "a foundational step in changing Ubisoft's operating model".
  • The investment aims to strengthen Ubisoft's balance sheet, accelerate its transformation, and build "evergreen, multi-platform" game ecosystems with free-to-play touchpoints and greater social integration, while Tencent President Martin Lau expressed confidence in Ubisoft's creative vision and the potential to evolve franchises into long-term gaming platforms.
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lesechos.fr broke the news in on Thursday, March 27, 2025.
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