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New Positions, Same Trust

Summary by SIC Notícias
We start with the new location of Lidl, which strengthens the link to customers with the campaign “The Lidl is worth the penalty”. It follows Paladin, who renews the image and challenges the Portuguese to risk the tastes.
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SIC NotíciasSIC Notícias

New Positions, Same Trust

We start with the new location of Lidl, which strengthens the link to customers with the campaign “The Lidl is worth the penalty”. It follows Paladin, who renews the image and challenges the Portuguese to risk the tastes.

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SIC Notícias broke the news in on Tuesday, October 7, 2025.
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