New global BSI study reveals why consumers aren’t buying circular food packaging

"Ick factor" biggest threat to circular economy, new study finds

Fears over hygiene, safety and quality are stopping consumers from buying reused and refurbished products, says global research from BSI. Consumer hesitation over the cleanliness and reliability of second-hand goods is emerging as one of the most significant barriers to circular economy adoption, according to a major new global study by BSI in partnership with the Cambridge Institute for Sustainability Leadership. Dubbed the “ick factor,” nearly…

New global BSI study reveals why consumers aren’t buying circular food packaging

Despite growing awareness of environmental impact, most consumers are still hesitant to choose circular food products – such as items in recycled packaging or ‘wonky’ produce – citing concerns about quality (56%), safety (51%), and reliability (49%). These insights are captured in BSI’s latest report, The Tipping Point: Building Trust in the Circular Economy, developed in