Disney+ Expands Its Partnerships via Deals with the UK’s ITVX, Germany’s ZDF and Spain’s Atresmedia

Disney+ expands its partnerships via deals with the UK’s ITVX, Germany’s ZDF and Spain’s Atresmedia

15/09/2025 - The new content-sharing agreements demonstrate the global streaming service’s increased interest in the audiences of national broadcasters

New era of Streaming Partnerships

New research from Omdia has highlighted a a fundamental shift in the streaming media landscape. Speaking at IBC2025, Maria Rua Aguete Head of M&E at OMDIA identified what she called Streaming Love, – a new era of partnerships between previously competitive giants. “The ‘Streaming Wars’ narrative is giving way to a more collaborative ecosystem,” said María Rúa Aguete. “We’re seeing unprecedented partnerships between streaming giants and tradition…