Netflix Should Invest in High-Value, Short-Form Content and Exclusive Creator Deals, Analyst Says

Netflix Should Invest in High-Value, Short-Form Content and Exclusive Creator Deals, Analyst Says

As Netflix aspires to reach a $1 trillion market cap by 2030, Wells Fargo analyst Steven Cahall believes that the company’s next big investment should be high-value, short-form content and exclusive, multi-year deals with creators. He sees short-form video content as a potential third pillar of growth, along with sports and ads, that will broaden the streamer’s engagement, deepen its library of content, help the company navigate generational cha…