Netflix Expected to “Push Further Into Theaters” Under New CCO Peter Rice

Netflix's Theatrical Strategy ‘Has Evolved,’ Ted Sarandos Says

Ted Sarandos, co-CEO of Netflix, discussed the streaming giant's approach to theatrical exhibition, especially this year.

Netflix Expected to “Push Further Into Theaters” Under New CCO Peter Rice

This is all quite the 180 when you consider that for years, Ted Sarandos insisted that theaters were not a major part of Netflix's film plans. Those plans have now clearly changed, and a new era might be coming.