Netflix hunts for next big hit after stock wipeout
Investors want signs that new content and cost cuts can reverse stalled engagement and restore growth after the stock fell 26% this year.
- Netflix reports third-quarter earnings after market close on Tuesday, Oct 20, seeking to reverse a slide that erased more than $135 billion in market value during 2026.
- User engagement has stalled due to a lack of popular content, contributing to a 26% stock decline, while Co-Chief Executive Officer Ted Sarandos noted the company won the fewest Emmy Awards in a decade.
- Oppenheimer analysts led by Jason Helfstein report content quality is improving through an increase in sequels, while Wedbush analyst Alicia Reese projects ad revenue will double to roughly $3 billion in 2026.
- Netflix replaced chief content officer Bela Bajaria with former Walt Disney Television chairman Peter Rice, and the company plans to cut about 1,000 positions globally while Dan Lin exits the film division.
- KeyBanc Capital Markets analyst Justin Patterson believes the bear case is priced in, as the stock trades at less than 19 times earnings, while Evercore ISI analyst Mark Mahaney expects management to offer 2027 indications.
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Personalabbau und Veränderungen im Top-Management: Der Streamingdienst erlebt unruhige Zeiten. Jetzt meldet er für das vergangene Quartal eine Abschwächung
Netflix's shares fell after the company registered its slower revenue growth in three years and presented an unoptimistic perspective for the rest of the year, at a time when it faced difficulties in attracting new subscribers. Exclusive material for subscribers. To have full access, access the link of the subject and register.
Netflix is the clear number one when it comes to video streaming - but the growth is slowing down. Now the company wants to pull the rudder around.
Shares have fallen by more than 25% in 2026, placing Netflix among the 10 worst performing companies in the Nasdaq 100 index.
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