US EditionNetflix Just Revealed AI-Generated Footage in a Popular Show for the First Time - Did You Spot It?
BUENOS AIRES, ARGENTINA, JUL 20 – Netflix used generative AI to create a building collapse scene in The Eternaut 10 times faster, reducing costs and enabling complex effects within a limited budget.
- Netflix revealed it used generative AI to create a building collapse scene in the Argentinian show The Eternaut for the first time in its productions.
- This development followed growing industry interest and concerns about AI's impact on jobs and production costs, amid a strike starting July 19, 2023.
- The AI-enabled VFX sequence was completed ten times faster than traditional methods, done collaboratively by Netflix's team and external producers using better tools.
- Ted Sarandos described AI as a powerful tool that can enhance the quality of films and series while also reducing production costs, noting its ability to deliver highly realistic scenes with impressive speed.
- This use signals Netflix's increasing integration of AI technology, which may reshape production workflows while raising ongoing industry debates over AI's role and protections.
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Netflix has unveiled the first use of artificial intelligence to generate a scene in one of its own series, which represents a precedent that is going to go further.
·Madrid, Spain
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Netflix Uses Generative AI In Drama For First Time Ever
What if artificial intelligence could make shows faster, cheaper, and even better? That’s exactly what Netflix is betting on. In a major first, the streaming giant used generative AI in its new sci-fi series El Eternauta—and the results are turning heads.“We remain convinced that AI represents an incredible opportunity,” said Netflix co-CEO Ted Sarandos. The statement followed the company’s impressive $11 billion second-quarter earnings.The seri…
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Leaning Left2Leaning Right0Center4Last UpdatedBias Distribution67% Center
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- 67% of the sources are Center
67% Center
L 33%
C 67%
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