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Netflix and Amazon Team to Turn Streamer's Programmatic Offering Upside Down

Amazon Ads and Netflix are collaborating to make Netflix’s ad-supported inventory accessible through Amazon’s DSP, with the integration launching in Q4 2025 across a dozen international markets.
This partnership follows Netflix's prior agreements with other DSPs like The Trade Desk, Google, and Yahoo, and reflects advertisers shifting budgets toward Amazon's platform due to lower fees and better measurement.
Amazon's DSP integration enables advertisers to access Netflix's premium ad inventory while leveraging Amazon's commerce data signals to optimize ad targeting and reduce media waste.
Amy Reinhard, Netflix’s president of advertising, stated that the collaboration with Amazon DSP will gradually introduce enhanced features, simplifying the process for advertisers to engage with Netflix’s worldwide audience.
The deal simplifies programmatic buying options for marketers and suggests growing collaboration in streaming ads, although Netflix's ad tier remains small and is not expected to drive topline growth in 2025.

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