US EditionNetflix and Amazon Team to Turn Streamer's Programmatic Offering Upside Down
- Amazon Ads and Netflix are collaborating to make Netflix’s ad-supported inventory accessible through Amazon’s DSP, with the integration launching in Q4 2025 across a dozen international markets.
- This partnership follows Netflix's prior agreements with other DSPs like The Trade Desk, Google, and Yahoo, and reflects advertisers shifting budgets toward Amazon's platform due to lower fees and better measurement.
- Amazon's DSP integration enables advertisers to access Netflix's premium ad inventory while leveraging Amazon's commerce data signals to optimize ad targeting and reduce media waste.
- Amy Reinhard, Netflix’s president of advertising, stated that the collaboration with Amazon DSP will gradually introduce enhanced features, simplifying the process for advertisers to engage with Netflix’s worldwide audience.
- The deal simplifies programmatic buying options for marketers and suggests growing collaboration in streaming ads, although Netflix's ad tier remains small and is not expected to drive topline growth in 2025.
28 Articles
28 Articles
Netflix strikes advertising partnership with Amazon
The StreamSaver bundle introduced by Comcast offers Apple TV Plus, Netflix and Peacock at a low price. (Courtesy image) Amazon and Netflix are joining forces in a new advertising partnership that will bring the streaming giant’s ad inventory to Amazon’s demand-side platform (DSP), giving marketers broader reach and more flexibility in their campaigns. The partnership will activate later this year, and will allow ad buyers to use Amazon DSP to di…
Amazon Ads to bring Netflix inventory to programmatic buyers
Amazon Ads and Netflix have announced a new partnership that will allow advertisers to buy Netflix ad inventory programmatically through Amazon DSP, with the rollout beginning in Q4 2025. The integration will be available in 11 markets, including Australia, the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, and Germany, giving marketers direct access to Netflix’s ad-supported tier. The move signals a further …
Why The Trade Stock Was Tumbling Today @themotleyfool #stocks $TTD
Key PointsAdvertisers on Netflix can now use Amazon's DSP, dealing a blow to The Trade Desk.Investors were already concerned about The Trade Desk's slowing growth before today's news.Morgan Stanley also downgraded the adtech stock.10 stocks we like better than The Trade Desk › On a day when artificial intelligence (AI) stocks were broadly moving higher, The Trade Desk (NASDAQ: TTD) was down double digits. The leading adtech company got dinged by…
Netflix is teaming up with Amazon, and it's dragging down adtech rival The Trade Desk's stock
Jeff Green, CEO of The Trade DeskThe Trade DeskAdvertisers will soon be able to buy ads on Netflix via Amazon's ad buying platform, Amazon DSP.The partnership, announced Wednesday, is another blow to Amazon rival The Trade Desk.Competition between the pair has been intensifying, and The Trade Desk's stock has halved this year.The hits keep coming for adtech firm The Trade Desk.Netflix on Wednesday said it had entered a partnership with Amazon to…
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