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Nestlé Returns to Basics with Laurent Freixe

Summary by Expansión
Last November's Investor Day, Swiss Nestlé, the world leader in food, announced measures to reverse the decline in profitability and the quotation, including the increase in advertising and marketing costs to 9% of sales in 2025, having reduced them by 5.4 billion euros during the triennium 2022-24, and an additional savings program of 2.7 billion, to emerge in 2027. Read
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Nestlé Returns to Basics with Laurent Freixe

Last November's Investor Day, Swiss Nestlé, the world leader in food, announced measures to reverse the decline in profitability and the quotation, including the increase in advertising and marketing costs to 9% of sales in 2025, having reduced them by 5.4 billion euros during the triennium 2022-24, and an additional savings program of 2.7 billion, to emerge in 2027. Read

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Expansión broke the news in on Saturday, May 31, 2025.
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