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Nestlé Waters Proves with Its Lion-Winning 'Sopranos' ad that TikTok Trends and AI Stunts Aren't Necessary to Make an Impact

Summary by Digiday
By withholding generative AI from the creative process, Nestlé Waters helped establish a "playground" for 'Sopranos' stars in its Lion-winning campaign.

2 Articles

It is Friday, past noon. Second day of opening to the public and the people parade, in ever-increasing flows, through the corridors of La Rural. By the time, especially, among the gastronomic premises, that dispatch orders as they reproduce, over and over again. "Lucky, it is sunny", celebrates Gian-Carlo Aubry, CEO of Nestlé for Argentina, Uruguay and Paraguay. Swiss, political scientist of formation and already eight years in front of the subs…

·Argentina
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Digiday broke the news in on Monday, July 21, 2025.
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