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Need any further proof that Milan is Europe's fashion capital? White Milano might be it.

Summary by Grazia
During Milan Fashion Week, just as the designer establishment Prada, Gucci and Dolce are taking to the runways, an alternative show is taking place in the European fashion capital. Just don’t call it a trade show, for White Milano is much more than that, doing precisely what it says on the ticket: showcasing some of the world’s most exciting commercially driven emerging talent three times a year. The enormous trade show – to call it that would m…
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Grazia broke the news in on Friday, February 27, 2026.
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