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NCAA Tournament ratings hit records despite lack of upsets

Kentucky's second-round NCAA Tournament win against Illinois on Sunday at Fiserv Forum in Milwaukee, Wisconsin, drew an average of 15.3 million viewers, according to Nielsen.
The high viewership occurred during second-round action.
The first two rounds of the tournament averaged 9.4 million viewers per game across CBS, TNT, TBS and truTV, marking the highest average audience for the first week since 1993 and a 4 percent increase from last year's 9.04 million.
The tournament's opening day averaged 9.1 million viewers, setting a record for opening-day viewership on Thursday, while the Round of 32 averaged 10.2 million viewers over the weekend, the most-watched since 2017.
The First Four round, consisting of play-in games on Tuesday and Wednesday, had a record 7.4 million viewers on TruTV.

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Rockdale Citizen & Newton Citizen

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Center

NCAA Tournament ratings hit records despite lack of upsets

The lack of upsets during the first week of the NCAA Tournament led to discourse about whether NIL and the transfer portal are hurting the sport in the long run.

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Sports Illustrated

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Fox Sports

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Sports Media Watch

Women's tournament trailing only last year as most-watched since '09

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3 days ago

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NCAA.org - The Official Site of the NCAA

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4 days ago

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