Comcast's New Spinoff Company Name Raises a Slippery Question: What's a Versant?

Comcast's New Spinoff Company Name Raises a Slippery Question: What's a Versant?

Comcast's New Spinoff Company Name Raises a Slippery Question- What's a Versant?

NBCUniversal To Handle Sales For Comcast’s Cable Spinoff Versant Under Two-Year Agreement

Versant, Comcast’s planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal. Under the pact, which will cover the next two upfront cycles, NBCU will handle sales under its One Platform banner. Mark Marshall, NBCU Chairman of Global Advertising and Partnerships, will continue to manage the sales strategy and revenue […]

NBCUniversal Cuts Deal to Sell Ads for Versant Spinoff

NBCUniversal to sell advertising for Versant cable TV spinoff.

NBCU cabler spin-off named “Versant”

The spun-off company that will absorb the bulk of NBCUniversal’s cable network portfolio has found its official moniker, with the previous “SpinCo” placeholder handle making way for the newly announced ...

NBCUniversal to Sell VERSANT Inventory - WORLD SCREEN

VERSANT, Comcast's planned spin-off consisting of select news, sports and entertainment assets, has clinched a two-year deal with NBCUniversal for advertising sales. The post NBCUniversal to Sell VERSANT Inventory appeared first on WORLD SCREEN.

NBCU to sell Versant ads under One Platform banner

NBCUniversal and Versant, Comcast’s planned spin-off of news, sports and entertainment assets, have reached a commercial service agreement to sell domestic Versant advertising inventory under its One Platform banner, including CNBC, E!, Golf Channel, MSNBC, Oxygen, Syfy, USA, and digital platforms. This partnership will cover the next two Upfront cycles. NBCUniversal’s Chairman of Global Advertising […]