Winter Olympics, Super Bowl Power NBCU-Versant to 13.1% of February TV Viewing

Winter Olympics, Super Bowl Power NBCU-Versant to 13.1% of February TV Viewing

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Winter Olympics Power NBCUniversal And Versant To Top Spot In Nielsen February Viewing Report

The Winter Olympics in Milan-Cortina, Italy vaulted NBCUniversal and Versant ahead of YouTube in Nielsen’s Media Distributor Gauge report. The breakdown by distributor, as well as the monthly Gauge look at market share for individual streaming platforms, were issued by Nielsen on Tuesday after a high-profile delay. The company had initially planned to roll out […]

Delayed Nielsen Gauge Confirms the Olympics Were Great for NBCUniversal (and Versant)

Delayed Gauge numbers for February confirm that the Super Bowl and Olympics made for big gains for NBCUniversal and Versant.

Winter Olympics Vault NBCUniversal And Versant Ahead Of YouTube In Nielsen’s Delayed Look At February Viewing

The Winter Olympics in Milan-Cortina, Italy vaulted NBCUniversal and Versant ahead of YouTube in Nielsen‘s Media Distributor Gauge report. The breakdown by distributor, as well as the monthly Gauge look at market share for individual streaming platforms, were issued by Nielsen on Tuesday after a high-profile delay. The company had initially planned to roll out…

Nielsen releases its February Gauge reports after a delay over a methodology dispute; NBCUniversal-Versant dethroned YouTube for the largest TV viewing share

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NBCUniversal and Versant Lead February TV Viewership

The intersection of prestige sports and strategic corporate restructuring provided a massive windfall for NBCUniversal and its cable-focused spinoff, Versant,