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NBA team sponsorship revenue up 8% to $1.6 billion, boosted by jersey patches

Summary by CNBC

Growth in sponsorships comes on the heels of the NBA's landmark $77 billion media rights deal, which begins next season.

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NBA team sponsorship revenue up 8% to $1.6 billion, boosted by jersey patches

Growth in sponsorships comes on the heels of the NBA's landmark $77 billion media rights deal, which begins next season.

2 days ago·United States

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Poder360

NBA Sponsorships Grow 8% and Total US$ 1.62 Billion in the Season

NBA franchises recorded US$1.62 billion in sponsorship revenue in the 2024/2025 season. The figure represents an 8% increase over the previous season. The data was released by the analysis company SponsorUnited this Thursday (06/05/2025). Registration form free alerts from Poder360 I agree to the terms of the LGPD. Subscribe Subscribe The growth was driven primarily by sponsorship patches on team uniforms. Six new partnerships raised more …

1 day ago

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