US EditionNatural hair boom opens door to the continent for shea industry
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Natural hair boom opens door to the continent for shea industry
The growing natural hair movement in South Africa is creating new opportunities for collaboration across Africa’s beauty and agricultural sectors. This is particularly between South African hair care brands and Ghana’s shea industry. There has been a notable shift in the South African beauty industry in recent years, with more consumers embracing natural hair textures. It has driven a rising demand for high-quality, natural ingredients suited to…
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