Cox Internet Changes Faster Speed Claims After Challenge from AT&T

MSOs Now See Speed & Reliability as Knockout Combination - ATX Networks

By Joe McGarvey, Marketing Director | “Speed’s what we need. We need greasy, fast speed.” Those words of wisdom delivered by trainer Mickey Goldmill at the beginning of Rocky II have pretty much been the mantra for broadband service providers for the past several decades, MSOs included. The “G” in CableLabs’ 10G initiative, after all, is short for gigabits per second. In recent months, though, MSOs’ obsession with speed — greasy or otherwise — h…

Cox Internet Changes Faster Speed Claims After Challenge from AT&T

AT&T has brought a challenge to the National Advertising Division (NAD) of BBB National Programs, against Cox Communications’ internet service. The challenge asked for the following: AT&T’s argument says that while Cox advertises “Multi gig speeds everywhere,” the company only offers multi-gig download speeds, not upload speeds, and those speeds are not actually available everywhere. The […] The post Cox Internet Changes Faster Speed Claims Afte…

National Advertising Division Recommends Cox Communications Discontinue or Modify Certain Claims for Cox Internet

New York, NY – April 30, 2025 – In a challenge brought by AT&T Services, Inc., BBB National Programs’ National Advertising Division recommended that Cox Communications, Inc., in connection with its Cox Internet service: Discontinue the claim “Multi Gig Speeds Everywhere” or modify it to accurately reflect the availability of its 2 Gbps tier service. Discontinue the claim “Get into the fast lane with Cox Business and get speeds that are up to 20…