Unrivaled Expands Women's 3-on-3 League to Philadelphia as City Breaks Through as a Hotbed of Hoops
The player-owned league expanded beyond Florida, showcasing top WNBA talent in a sold-out Philadelphia doubleheader with four of six teams competing, tickets sold out weeks in advance.
- Friday, Unrivaled staged a sold-out doubleheader at Xfinity Mobile Arena, Philadelphia, with an expected crowd of 20,000 as the league hit the road for the first time.
- Co-Founded by Breanna Stewart and Napheesa Collier, Unrivaled is testing a touring model to expand its fan base and revenue beyond its centralized base in Medley, Fla., and took a chance on Philadelphia to gauge local demand.
- Phantom BC's Natasha Cloud and Philly native Kahleah Copper headlined, with Phantom featuring Kelsey Plum and Aliyah Boston against Paige Bueckers-led Breeze, while Copper secured 64 tickets.
- The stop amplified local momentum, with players engaging young fans through community events as Philadelphia advances arena plans, aiming to become a WNBA market.
- As a Jan. 9 deadline passed, Unrivaled's primetime telecasts on TNT and truTV are averaging 68% fewer viewers, with the league at 93,000 viewers amid labor and organizational pressures.
27 Articles
27 Articles
Philadelphia shows the love for Unrivaled with 21,000-seat sellout
Ninety minutes before tipoff, Unrivaled received a warm welcome from Philadelphia before a ball was even dribbled. A swarm of fans entered Xfinity Mobile Arena on Friday night to take in the 3-on-3, Miami-based league’s first tour stop amid its second season after it was co-founded by Napheesa Collier and Liberty star Breanna Stewart in 2025.
Unrivaled expands women’s 3-on-3 league to hotbed of hoops Philadelphia
PHILADELPHIA — Natasha Cloud rooted for the 76ers as a kid growing up in suburban Philadelphia and — like so many hoopsters back in the day — idolized Allen Iverson. So when the former WNBA champion and current New York Liberty standout hit the same court where Iverson once dazzled, Cloud couldn’t help but look up to his retired No. 3 jersey in the rafters and let the moment truly sink in; that women’s professional basketball was back in Philade…
Natasha Cloud’s Unrivaled Philly homecoming is sold-out proof of progress
Natasha Cloud isn’t the kind of player who needed to reach her 30s before understanding the contours of the wider world around her. She didn’t need a homecoming to understand the value of coming home. But at 33, this week has presented at least a moment to appreciate the trends swirling around her. It wasn’t all that long ago that Cloud was a standout player at Cardinal O’Hara, then Maryland, then Saint Joseph’s. One of the first generation to g…
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