Narrative Gravity in Action: Mapping the Shift in Breast Cancer Discourse

Narrative Gravity in Action: Mapping the Shift in Breast Cancer Discourse

Data and analysis by Storyful Strategist Caelin Eisenberg Narrative Signal: Visibility Reclaimed Breast cancer awareness is a saturated space, yet Storyful’s analysis shows social conversations around the topic are rising. In the last three months alone, online discussion increased by 7.67%. This growth isn’t the result of new campaigns. It’s being driven by patients, especially younger women, taking control of the narrative. They’re telling sto…