US EditionNaming, Identity, and Influence with EastRise Credit Union - Believe in Banking
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Naming, Identity, and Influence with EastRise Credit Union - Believe in Banking
In Part 2 of their special guest episode of the Believe in Banking podcast, Gina and Juliet welcome back Yvonne Garand, Chief Brand and Marketing Officer and Jevonne McLaughlin, Vice President of Brand Marketing, from EastRise Credit Union. In their conversation, Yvonne and Jevonne describe the rebranding process following the merger between New England Federal Credit Union and Vermont State Employees Credit Union. They discuss the process of se…
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