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Myke Towers Joins Forces With Taco Bell to Make Taco Tuesday ‘Much Bigger’: ‘We’re Going to Represent’

Summary by Billboard
Taco Tuesday just got tastier. Puerto Rican superstar Myke Towers has teamed up with Taco Bell for a Latin America, Caribbean and Spain-wide partnership to bring a fresh vibe to the classic taco day, Billboard Español can exclusively announce. The campaign, called “This Is Your Sign to go to Taco Bell on Tuesday,” is inspired by a formative moment in Towers’ early career in 2015. “I went one day when I felt I was at my lowest point, without mo…

2 Articles

The chain of fast food restaurants Taco Bell® announced Monday a collaboration with the global icon of Latin music Myke Towers, which is launched in ten participating markets in Latin America, the Caribbean and Spain. The Puerto Rican musician’s collaboration presents the concept “This is your signal to go to Taco Bell on a Tuesday,” a social campaign that is focused on fans, and that celebrates the moments, symbols and signals that drive people…

·San Juan, Puerto Rico
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Billboard broke the news in United States on Monday, January 26, 2026.
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