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X to report first annual ad revenue growth since Musk's takeover, data shows

  • Elon Musk-owned social media platform X is predicted to see its first year of advertising revenue growth since Musk's acquisition in 2022, according to data from Emarketer.
  • In 2025, X's U.S. Ad revenue is expected to grow by 17.5% to $1.31 billion, and global ad sales are estimated to rise by 16.5% to $2.26 billion, as reported by Emarketer.
  • Advertisers are returning to X as Musk advises President Donald Trump, according to Emarketer Principal Analyst Jasmine Enberg.
  • Despite the growth, Emarketer does not expect X's advertising business to return to pre-Musk levels in the near future.
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  • 57% of the sources are Center
57% Center
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Bloomberg broke the news in United States on Wednesday, March 26, 2025.
Sources are mostly out of United States (8)

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