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MS NOW ‘Nut Job’ Donny Deutsch Waffles Around Admitting DEI Really Sucks for Business

Summary by NewsBusters
With news that casual dining chain Cracker Barrel had pretty much recouped its losses after it abandoned its $100 million rebrand gaffe last year, MS Now regular and political mush mouth Donny Deutsch admitted the obvious: DEI sucks as a business model. Deutsch joined the July 8 edition of Morning Joe, where he addressed Cracker Barrel stock skyrocketing into orbit. The chain — caused backlash amongst consumers in 2025 for abandoning its traditi…

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NewsBusters broke the news in Washington, United States on Friday, July 10, 2026.
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