With news that casual dining chain Cracker Barrel had pretty much recouped its losses after it abandoned its $100 million rebrand gaffe last year, MS Now regular and political mush mouth Donny Deutsch admitted the obvious: DEI sucks as a business model.
Deutsch joined the July 8 edition of Morning Joe, where he addressed Cracker Barrel stock skyrocketing into orbit. The chain — caused backlash amongst consumers in 2025 for abandoning its traditi…