Zepto Renames Its Registered Entity Ahead Of IPO

Zepto renames parent entity Kiranakart Tech, ahead of possible IPO

Quick-commerce startup Zepto is changing the name of its parent company from Kiranakart Technologies Private Limited to Zepto Private Limited, according to a report by Moneycontrol, which accessed regulatory filings on the matter. In India, to change a company’s legal name, owners must receive shareholder approval, followed by filings with the RoC and clearance from the central government. This move mirrors Zepto's competitors who rebranded eith…

Motivator gets performance marketing mandate for Zepto

New Delhi: GroupM’s Motivator has won the performance marketing mandate for Zepto, the quick commerce platform.  Motivator has been working with Zepto since 2021. Motivator will leverage its performance media capabilities to scale campaigns focused on customer acquisition, retention, and engagement. Divesh Sawhney, Chief Growth Officer at Zepto, said, “Performance marketing is pivotal for scaling our operations and enhancing efficiency. We are t…

Motivator bags performance marketing media mandate for Zepto

Motivator, the GroupM agency focused on supporting the growth of emerging brands, has been appointed as the Performance Marketing Media partner for Zepto, a quick commerce platform in India. This collaboration highlights Motivator’s experience in data-driven media strategies and performance marketing. The agency has been managing Zepto’s account since 2021, contributing to the development of its performance marketing strategy. As the platform co…

Motivator bags Performance Marketing Media Mandate for Zepto

Mumbai: Motivator, GroupM’s specialist agency focused on high-growth brands, has announced its appointment as the Performance Marketing Media partner for Zepto, India’s leading quick commerce platform. This strategic mandate reinforces Motivator’s expertise in delivering data-driven, results-oriented media strategies that accelerate business performance. Motivator has been working with Zepto since 2021, playing a critical role in shaping its per…

Zepto Renames Its Registered Entity Ahead Of IPO

In line with its quick commerce peers Zomato and Swiggy, Zepto has now reportedly changed the name of its registered entity from Kiranakart Technologies Private Limited to Zepto Private Limited.  A Moneycontrol report said that Zepto has received the regulatory nod from the Registrar of Companies for this move, ahead of its initial public offering slated for launch later this year. Inc42 has reached out to the company for comments on the develop…