US EditionMajority of US Gamers Don't Buy More than Two Games a Year Reveals New Survey
Circana survey shows 63% of U.S. gamers buy two or fewer games annually while 82% spend on in-game purchases, indicating shifts in player spending habits.
- Last week, Mat Piscatella, senior director at Circana, shared Q3 2025 survey showing 63% of U.S. gamers buy two or fewer games annually.
- Subscriptions and free-to-play models have shifted habits, as many players use Game Pass and live service titles instead of buying new games in recent years.
- Circana's distribution shows 33% of U.S. gamers buy less than once a year, 18% every six months, 12% once a year and only 4% more than once a month.
- Industry pricing focuses on affluent players, with Piscatella noting, `Hyper enthusiast, price-insensitive players are really keeping things going, especially in the non f2p gaming space`, and publishers lean on $149 collector's editions.
- Despite over 18,000 separate store listings added in 2024, Mat Piscatella shared last week that gaming companies still profit from the same small slice of fans.
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News extracted from HD Technology. Visit www.hd-tecnologia.com for the latest news. Although the gamer conversation usually revolves around the latest releases, the reality of the market is very different.A poll by Circana revealed that less than half of consumers in the United States ( 45%) buy only one game per year or even less. Few players keep the industry alive According to Mat Piscatella, director of Circana, just 4% of players buy more t…
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