US EditionMost companies say they’ll have to raise prices due to Trump tariffs: Survey
- A Zappi survey found most consumers expect price increases due to tariffs on imported goods as of May 2025.
- The expectation follows the announcement of new Trump-era tariffs causing consumers to anticipate higher costs on many products.
- Consumers report adjusting behaviors by cooking at home more, cutting impulse buys, ordering less takeout, and switching to generic brands.
- The survey showed 91% of consumers make tradeoffs, with over half stopping purchases of some goods if prices rise 10%, according to Zappi.
- These adjustments suggest tariffs will significantly impact purchasing habits, potentially reducing demand for affected categories.
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Most companies say they’ll have to raise prices due to Trump tariffs: Survey
Most companies, especially in the U.S. and China, say they will have to increase prices because of the Trump administration’s sweeping tariffs on dozens of imports, according to a poll released Wednesday.
What consumer CEOs are saying about prices, tariffs and the economy
The outlook on consumer spending continues to get cloudier. Last week, consumer sentiment slid to its second-lowest reading on record while recent credit card data showed that many Americans are starting to cut back. Walmart, Microsoft and Subaru are just some of the companies that have warned of price increases related to tariffs, which could lead price-sensitive shoppers to pull back even more. However, there are plenty of companies and sec…
About half of its sales are to large customers in the US, including Victoria's Secret, Walmart, Nike and Calvin Klein; the company forecasts a decline of up to $20 million in operating profit, and is working to reduce its annual expenses by $5-7 million; is also working with its suppliers to have them share some of the cost resulting from the tariff increase; recorded a 46% increase in net profit in the first quarter
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