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Morrisons U-turn at 13 stores after customers unhappy

The supermarket reversed a cost-cutting move after customer backlash, with five counters already reopened and eight more planned.

  • Morrisons is restoring meat and fish counters at 13 stores, performing a U-turn following significant customer feedback after previously scrapping 70 of these traditional Market Street counters last year.
  • Last year, the chain closed 52 cafes, 13 florists, four pharmacies, and 18 Market Kitchen branches to 'provide more product choice and improve the shopping experience' as part of restructuring.
  • Five locations have already reinstated counters, with eight additional stores confirmed to receive them; enhanced waste efficiency makes the counters viable again, and they will feature flatbeds and expanded grab-and-go selections.
  • Additional Market Street modifications include digital ordering screens at pizza counters and more prepared food options, while the supermarket evaluates further locations for future reopenings.
  • Separately, Morrisons revealed it will shut 100 outlets over the coming months, attributing the decision to rising costs from Government measures including increases to the National Living Wage and National Insurance.
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Morrisons U-turn at 13 stores after customers unhappy

The supermarket giant has changed tack on a decision for some stores after unhappy customers complained

·Middlesbrough, United Kingdom
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Daily Express broke the news in United Kingdom on Friday, July 3, 2026.
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