US EditionMorrisons drop WPP from media account in favour of direct rival
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Morrisons drop WPP from media account in favour of direct rival
Supermarket chain Morrisons has appointed Publicis-owned firm Zenith as its new media buying and planning agency at the conclusion of a competitive pitch process. Worth an estimated £60 million according to COMVergence, Campaign reports that Zenith faced off against Dentsu’s iProspect and incumbent WPP outfit Wavemaker, in a review overseen by the Aperto Partnership. The grocer’s decision marks another blow to WPP in what has been a tough 18 mon…
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