US EditionMore than music: Why the Oasis logo still matters, decades later
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More than music: Why the Oasis logo still matters, decades later
I’ve spent most of my career thinking about branding – how we build recognition, loyalty and identity, often from a few shapes, a colour or a typeface. But the first time I truly understood what a logo could do was when I was running a band merchandise distribution company, writes Liam Fisher, global marketing lead for pro design at Canva and professional-grade software Affinity. The most common place you see a band logo, especially in today’s s…
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