US EditionMore Than Just a Barrel: Protecting Reputation Risk When Introducing a Brand Refresh
Summary by Modern Restaurant Management
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More Than Just a Barrel: Protecting Reputation Risk When Introducing a Brand Refresh
In the wake of the Cracker Barrel logo controversy, branding and marketing teams can manage reputational risk by focusing on transparent communication, thoughtful engagement, phased implementation, and active listening. Doing so can ensure that heritage brands modernize their identity without compromising the emotional equity they've built with consumers over time. When…
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