More Than 1 in 10 Gen Z’s Buy What Influencers Recommend

'Which stock to buy now?': Finfluencers fill Gen Z's financial knowledge gap, but experts advise caution

From TikTok tutorials to advisors on YouTube, Gen Z is following finfluencers' advice, but some experts warn of misinformation and risky investing habits.

More Than 1 in 10 Gen Z’s Buy What Influencers Recommend

Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Yet PYMNTS Intelligence’s “Gen Z Decoder Ring” report suggests something more subtle, and in some ways more telling. The real story isn’t that this generation is different. It’s that they are making the digital revolution feel ordinary, weaving once-radical technologies into daily routines so seamlessly that they become invisible. The study,…