The ‘Off Campus’ Effect: Streamers Smitten With Scripted Romance Over Dating Shows, Research Shows

The ‘Off Campus’ Effect: Streamers Smitten With Scripted Romance Over Dating Shows, Research Shows

Streaming platforms are smitten with romance – predominantly the scripted kind. New research from Ampere Analysis shows that 83% of first-run romance commissions in the first half of 2026 were scripted. Of those, 40% were adapted from books, which has been the case since 2025 (since 2023 the number of book adaptations has increased by 73%, a trend partly prompted by the rise of BookTok). That is a big shift from the second half of 2022, when…

More Romance Novels Being Adapted For Streaming Than Ever, Ampere Finds

TV audiences love a bit of romance, but in 2026 they want their romance to be fictional, and preferably adapted from a novel. Research from Ampere Analyis has found that the vast majority of romance shows on global streamers are now scripted, while book adaptations have soared. Unscripted reality TV has, at the same time, […]

Analysis: Streamers favouring scripted romance over reality shows

Global streaming platforms are increasingly favouring scripted romance over reality dating shows, with scripted shows accounting for 83 per cent of first-run romance commissions in H1 2026 , some 40 per cent of which are literary adaptations, according to Ampere Analysis. This is a significant jump from an almost equal balance between Reality Romance shows […]

More Romance Novels Than Ever Being Adapted For Streaming, Research Finds

TV audiences love a bit of romance, but in 2026 they want their romance to be fictional, and preferably adapted from a novel. Research from Ampere Analyis has found that the vast majority of romance shows on global streamers are now scripted, while book adaptations have soared. Unscripted reality TV has, at the same time,…