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MobileAction Enters Strategic Partnership with Skai to Enhance Apple Search Ads Capabilities - Yahoo Finance - WiredFocus

Summary by wiredfocus.com
SAN FRANCISCO, January 14, 2025–(BUSINESS WIRE)–MobileAction announced that it has expanded its commitment to the Apple Search Ads ecosystem. Skai (formerly Kenshoo) has entrusted MobileAction with the opportunity to integrate its Apple Search Ads business into MobileAction’s offering. This combination significantly expands MobileAction’s capabilities and offerings, enabling the company to support app developers and marketers through the entire …
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