US EditionMLS and Continental Tire Extend Partnership, Cementing Soccer’s Role in U.S. Brand Strategy - SoccerToday
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MLS and Continental Tire Extend Partnership, Cementing Soccer’s Role in U.S. Brand Strategy - SoccerToday
Continental Tire becomes presenting sponsor of Sunday Night Soccer on MLS Season Pass on Apple TV Major League Soccer and Continental Tire have officially renewed their multi-year partnership, reaffirming one of the league’s longest runnung commercial relationship and solidifying soccer’s place at the core of Continental’s U.S. sports marketing strategy. As part of the new agreement, Continental Tire will now serbe as the presenting partner on Su
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