US EditionMixue's Jiangnan trip sends Shaoxing swing viral
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Mixue's Jiangnan trip sends Shaoxing swing viral
Every year, Mixue’s mascot Snow King goes on a seasonal trip. This spring, it headed to Jiangnan. While videos of it playing hide-and-seek in the tea fields, jogging around West Lake, and launching paper planes were popular, one clip stood out: Snow King awkwardly stood on a traditional Shaoxing swing. The image of its 200g inflatable body swaying against the scenic backdrop quickly went viral, racking up over 230,000 likes on Rednote. Snow Kin…
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